Choose the Best Types of Video for Marketing Purposes
Different Types of Video for Marketing Purposes
(You have to decide what type of video content is best for your goals)
1. Talking Head
A talking head video is your typical video in which a single person talks straight into the camera. This type of video is chosen by many youtubers because aside from being effective, it is also economical. It has quickly turned into a web-based solution for communicating messages. Public information sites and other business websites use this type of video for marketing.
This type of video is quickly losing favor on YouTube, because it’s one of the most popular types and sometimes it isn’t very engaging. This is especially true if you don’t have a really good on-screen presence.
Of course, if your video’s purpose is to brand you, specifically, you will probably want to appear on camera for at least part of the video!
Perhaps the easiest way to create your own talking head video is to use a quality cell phone to record your video. There are many different video-sharing apps that will allow you to upload your video immediately after creation. However, you’ll want to make sure you can add your URL to the video before it’s posted, along with some sort of call-to-action.i
2. Screen Capture / Screencast
This type of video involves digitally recording a computer screen and adding an audio narration into it. Screen capture videos are very simple to make with software like Camtasia (PC) and Screenflow (Mac) will let you record your computer screen while you talk into a microphone. This type of video is excellent for demonstrating software, how to videos, turorials, etc.
3. PowerPoint Video
The narrated PowerPoint is another format which you can use to create videos for marketing. The popularity of this type of marketing video can be attributed to its simplicity. You can create a PowerPoint video by adding your voice narration into the content. If you are a Mac user, then Keynote is a good alternative to PowerPoint.
In powerpoint all you have to do is create a presentation as usual and then export it to a video format. It really is that simple. Here’s a quick rundown of how it’s done:
– Create a short script for your video and Record your voice speaking the script. You can use any audio program or even an iPhone, as long as you can export the audio for use in Keynote, PowerPoint or any other presentation software you use.
– Create a slide for each sentence in the script you created.
– Sync the audio file to the presentation.
– Export to video.
If you want a thorough tutorial on how to do this with PowerPoint, you can take a look at this tutorial from Microsoft:
>> http://office.microsoft.com/en-us/powerpoint-help/turn-your-presentation-into-a-video-HA010336763.aspx
As you can see, this is a very, very simple method for creating a video! Not only that, but amazingly a very simple presentation video is an extremely effective video type, and usually holds its audience captivated and encourages the viewer to take action at the end!
4. Interview
This is a good choice for online marketers who plan to take their talking head videos a step further. A talking head will turn into an interview video if another person is added into the mix to create an interview. It has at least two subjects who face the camera. The interview video can also be in news style, which requires the interviewer to stay off camera while the main subject faces the camera.
5. Video Tips Series
Consider choosing the video tips series format if you wish to establish a strong presence online, especially on YouTube. This format is also useful in improving your SEO campaign. Video tips are valuable when planning to establish your credibility and show your expertise in your chosen niche. You can choose to have a 3 part video series or more.
6. Testimonials
Despite their effectiveness, testimonial videos are still the most underutilized instruments for establishing an online presence. Now is the right time for online marketers to tap into the power of testimonials since these are truly effective in grabbing people’s attention. You can incorporate testimonial videos on your website to make them more powerful. You can also add video testimonials to your sales page.
7. Animated Videos
Animated videos are also great options for marketing because they are entertaining and interesting. The good news is that there are video creation sites such as GoAnimate.com and XtraNormal.com that open up more opportunities for developing your own animated videos. You can also use Adobe After Effects or Apple Motion if you plan to show higher-end motion graphics.
8. Photo / Video Montage
This video format is one of the easiest formats to create. You can drag and drop your photos and texts and turn them into an appealing video with the help of websites like Stupeflix.com and Animoto.com. Your video will also have a more professional appeal if you add music and some text to it.
From the above Choose the Best Types of Video for Marketing Purposes
(You have to decide what type of video content is best for your goals)
1. Talking Head
A talking head video is your typical video in which a single person talks straight into the camera. This type of video is chosen by many youtubers because aside from being effective, it is also economical. It has quickly turned into a web-based solution for communicating messages. Public information sites and other business websites use this type of video for marketing.
This type of video is quickly losing favor on YouTube, because it’s one of the most popular types and sometimes it isn’t very engaging. This is especially true if you don’t have a really good on-screen presence.
Of course, if your video’s purpose is to brand you, specifically, you will probably want to appear on camera for at least part of the video!
Perhaps the easiest way to create your own talking head video is to use a quality cell phone to record your video. There are many different video-sharing apps that will allow you to upload your video immediately after creation. However, you’ll want to make sure you can add your URL to the video before it’s posted, along with some sort of call-to-action.i
2. Screen Capture / Screencast
This type of video involves digitally recording a computer screen and adding an audio narration into it. Screen capture videos are very simple to make with software like Camtasia (PC) and Screenflow (Mac) will let you record your computer screen while you talk into a microphone. This type of video is excellent for demonstrating software, how to videos, turorials, etc.
3. PowerPoint Video
The narrated PowerPoint is another format which you can use to create videos for marketing. The popularity of this type of marketing video can be attributed to its simplicity. You can create a PowerPoint video by adding your voice narration into the content. If you are a Mac user, then Keynote is a good alternative to PowerPoint.
In powerpoint all you have to do is create a presentation as usual and then export it to a video format. It really is that simple. Here’s a quick rundown of how it’s done:
– Create a short script for your video and Record your voice speaking the script. You can use any audio program or even an iPhone, as long as you can export the audio for use in Keynote, PowerPoint or any other presentation software you use.
– Create a slide for each sentence in the script you created.
– Sync the audio file to the presentation.
– Export to video.
If you want a thorough tutorial on how to do this with PowerPoint, you can take a look at this tutorial from Microsoft:
>> http://office.microsoft.com/en-us/powerpoint-help/turn-your-presentation-into-a-video-HA010336763.aspx
As you can see, this is a very, very simple method for creating a video! Not only that, but amazingly a very simple presentation video is an extremely effective video type, and usually holds its audience captivated and encourages the viewer to take action at the end!
4. Interview
This is a good choice for online marketers who plan to take their talking head videos a step further. A talking head will turn into an interview video if another person is added into the mix to create an interview. It has at least two subjects who face the camera. The interview video can also be in news style, which requires the interviewer to stay off camera while the main subject faces the camera.
5. Video Tips Series
Consider choosing the video tips series format if you wish to establish a strong presence online, especially on YouTube. This format is also useful in improving your SEO campaign. Video tips are valuable when planning to establish your credibility and show your expertise in your chosen niche. You can choose to have a 3 part video series or more.
6. Testimonials
Despite their effectiveness, testimonial videos are still the most underutilized instruments for establishing an online presence. Now is the right time for online marketers to tap into the power of testimonials since these are truly effective in grabbing people’s attention. You can incorporate testimonial videos on your website to make them more powerful. You can also add video testimonials to your sales page.
7. Animated Videos
Animated videos are also great options for marketing because they are entertaining and interesting. The good news is that there are video creation sites such as GoAnimate.com and XtraNormal.com that open up more opportunities for developing your own animated videos. You can also use Adobe After Effects or Apple Motion if you plan to show higher-end motion graphics.
8. Photo / Video Montage
This video format is one of the easiest formats to create. You can drag and drop your photos and texts and turn them into an appealing video with the help of websites like Stupeflix.com and Animoto.com. Your video will also have a more professional appeal if you add music and some text to it.
From the above Choose the Best Types of Video for Marketing Purposes
Choose the Best Types of Video for Marketing Purposes
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